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It's “going” well - making sustainable mobility in Bad Oeynhausen more attractive
Client:City of Bad Oeynhausen as part of the "MobilitätsWerkStadt 2025" funding programme of the Federal Ministry of Education and Research (BMBF)
Time frame:01/2020 – 03/2021

The ILS is supporting the city of Bad Oeynhausen as a scientific partner in the externally funded project "It's ‘going’ well - making sustainable mobility in Bad Oeynhausen more attractive". The project is funded by the Federal Ministry of Education and Research as part of the "MobilitätsWerkStadt 2025" funding programme. Towards the end of 2018, the new A 30 northern bypass was opened in Bad Oeynhausen. This relocation of the "inner-city motorway" has brought one of the main changes in the spatial and traffic structure of the city in recent decades. Above all, it removed a central inner-city barrier and a symbol of car-friendly urban development. Previously, the A 30 motorway ended right before the city and was continued on the B 61 federal road with a traffic load of up to 55,000 vehicles per day. The opening of the northern bypass gives the town of Bad Oeynhausen a decisive impulse to initiate the turnaround to climate-friendly and urban traffic. With the support of " MobilitätsWerkStadt 2025", a living lab in Bad Oeynhausen is to be set up in a multi-stage process.

A key starting point for achieving this traffic turnaround is to initiate a "rethink" among the city's citizens and to encourage commuters and guests from the city to use environmentally friendly means of transport. According to the master plan for climate-friendly mobility, 65 % of all journeys in Bad Oeynhausen are currently made by private car. Alternative means of transport are not used very often. This is where Phase 1 of the project comes in. Phase 1 describes the current project, while phases 2 and 3 will only be carried out if the project is approved for continuation after the first 12 months.

Together with the citizens, this phase 1 is intended to identify barriers to traffic turnaround and to develop measures that create low-threshold access to alternatives for private cars. In keeping with the experimental character of a living lab, this also includes new, previously unimplemented or little-known mobility options, such as in the area of "sharing" and digitalised mobility, which are generated via a broad target group-specific participation process. Phase 2 is being prepared with a "roadmap", in which the implementation of the measures is to take place step by step. The results of the real laboratory are to be evaluated in phase 3.

The main task of the ILS is to continuously feed in the results of application-oriented research and methodological knowledge. This involves, on the one hand, providing expertise on conceptual questions of living labs, particularly with regard to possible target group-specific participation formats. The ILS will also support these participation formats in terms of content. In particular, experience in the field of acceptance research in the area of innovative and digitised mobility offers will be contributed.

Project leader:

Project team:
  • Jan Garde

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